Wednesday, 4 November 2026
Tops

What the James gets right about cotton

James · The Denim Shirt

Nov 1, 2026·

The James is a straightforward idea: a cotton top in dark grey. No logo, no unnecessary seams, nothing that dates quickly.

Fit

The shape is familiar and that is deliberate. It reads as a top you have owned for years, not one bought last week.

Care

Thirty degrees, mild detergent, no fabric softener. The latter coats the fibres and dulls dark grey over time.

Fabric

Look closely and the weave is even. cotton of this quality keeps its shape after repeated washing, which is where most tops fail.

How to wear it

Wear it with a white tee and sneakers for the weekend, or a shirt and knit for something more considered.

Worth knowing

Colours within the range are dyed to sit together, which makes combining two pieces from the same fabric straightforward.

Consider it if you want cotton without the price of a designer label, and a cut that will not look dated in two years.