Wednesday, 4 November 2026
Tops

Why merino wool makes the Avenues worth keeping

Avenues · The Buttonless Polo

Nov 1, 2026·

The Avenues belongs to the Tops range and comes in light blue. It is merino wool, cut for regular wear rather than one season, which is why the construction matters more than the name.

Fabric

Made from merino wool, the Avenues resists creasing and holds its colour when washed cold. It feels substantial without being heavy.

Fit

The silhouette is deliberately plain. That is the point: it does not fight a jacket, a knit or a heavier shoe.

Care

Wash cold, inside out, hang to dry. Skip the dryer: heat is what shortens the life of merino wool. A soft brush handles most marks.

How to wear it

Keep the palette tight — two tones plus light blue — and the outfit needs no further thought.

Worth knowing

Colours within the range are dyed to sit together, which makes combining two pieces from the same fabric straightforward.

Nothing here is designed to impress at first glance. The point is that it keeps working, season after season.