The Ken Avenues belongs to the Tops range and comes in a muted tone. It is oxford cotton, cut for regular wear rather than one season, which is why the construction matters more than the name.
Care
Wash cold, inside out, hang to dry. Skip the dryer: heat is what shortens the life of oxford cotton. A soft brush handles most marks.
Fit
The silhouette is deliberately plain. That is the point: it does not fight a jacket, a knit or a heavier shoe.
Fabric
Made from oxford cotton, the Ken Avenues resists creasing and holds its colour when washed cold. It feels substantial without being heavy.
How to wear it
Keep the palette tight — two tones plus a muted tone — and the outfit needs no further thought.
Worth knowing
Colours within the range are dyed to sit together, which makes combining two pieces from the same fabric straightforward.
Nothing here is designed to impress at first glance. The point is that it keeps working, season after season.
