The Avenues is a straightforward idea: a cotton top in light blue. No logo, no unnecessary seams, nothing that dates quickly.
How to wear it
Wear it with a white tee and sneakers for the weekend, or a shirt and knit for something more considered.
Fit
The shape is familiar and that is deliberate. It reads as a top you have owned for years, not one bought last week.
Care
Thirty degrees, mild detergent, no fabric softener. The latter coats the fibres and dulls light blue over time.
Fabric
Look closely and the weave is even. cotton of this quality keeps its shape after repeated washing, which is where most tops fail.
Worth knowing
Colours within the range are dyed to sit together, which makes combining two pieces from the same fabric straightforward.
Consider it if you want cotton without the price of a designer label, and a cut that will not look dated in two years.
